EMILY GREENE

Custom-shot campaign created by Coveteur exclusively for Polo Ralph Lauren x Saks.

Partnership Objective: Generate awareness, desirability and consideration for the new Polo Ralph Lauren x Saks ID Mini Bag and Spring RTW collection through custom photography, social-first video, and trend-focused storytelling.

Partnership At A Glance:

• Creative Ideation, Strategy & Production

• Venue Scouting & Contracting

• Custom Photography & Social Video Capture with O&O Usage Rights for Polo Ralph Lauren & Saks

• Cross-Channel Promotion via Coveteur’s Site, Social & Newsletter

• Paid Social Distribution with Custom Targeting Tactics

• High Impact Media across Coveteur.com

Partnership Highlights:

• The Polo Ralph Lauren x Saks ID Mini Bag sold out within 1 week of partnership launch

• Above-benchmark CTR, driving direct traffic to shop on saks.com

Discover the collaboration here.

Watch the social video here.

Photo credit: Menelik Puryear for Coveteur.

Partnership Objective: Generate awareness and desirability for Chanel’s Les Exclusifis fragrance collection, sparking consideration for self-purchase/gifting prior to Valentine’s Day, via high impact display media and editorial sponsorships.

Partnership Overview: In 2022, Coveteur partnered with Chanel on an exclusive editorial sponsorship and high impact media campaign for the launch of the new Les Exclusifs fragrance collection. As a first-to-market opportunity for Chanel, Coveteur explored the transformative power of fragrance through an in-depth, first-person essay penned by Coveteur beauty editor, Ama Kwarteng. Sourcing inspirational, evocative imagery from Coveteur’s sister agency, Trunk Archive, this rich, narrative-driven feature was roadblocked entirely with Chanel’s Les Exclusifis display media with 100% SOV. Through two new high impact media units—The Dynamic Video Billboard and In-Line Billboard—(launched in tandem exclusively for Chanel), this partnership thoughtfully positioned Chanel’s Les Exclusifis collection as a transformative addition to one’s vanity, lifestyle, and persona, while putting it top-of-mind among Coveteur’s highly-engaged, fragrance-obsessed readers, immediately prior to the Valentine’s Day gifting season.

Partnership Highlights: Above-benchmark media CTRs, impressions, video views, and editorial sponsorship pageviews.

Discover the feature here.

Photo credit: Olivia Malone / Trunk Archive for Coveteur.

Partnership Objective: Launch Wella Professionals in the world of Web3 — making it one of the first major beauty brands to activate in the space.

Partnership Overview: In 2023, Coveteur partnered with Wella on a first-to-market experience to bring the launch Wella Professionals into the world of Web3. Partnering with Great Bowery’s in-house Web3 experts (Coveteur’s parent company), Coveteur launched a wheel of fortune inspired spinning wheel ‘generator’ that offered users exclusive Wella prizes, brand experiences, and the opportunity to collect 1-of-1 NFTs. With an extensive cross-channel amplification strategy, this partnership positioned Wella as an innovative leader of the future of the beauty industry, while converting new and existing consumers into Web3 users and Wella product-obsessees alike.

Partnership Highlights: Over 3MM+ earned media impressions, 1.5MM+ influencer impressions, 250K+ engagements and more.

Discover more about the collaboration here.

Relevant Press: Global Cosmetics Industry, The Crypto Times, NFT Evening

Co-branded custom content created by Coveteur exclusively for Loewe.

Partnership Objective: Generate awareness, desirability and consideration for Loewe’s iconic Amazona bag among Gen Z and Millennial audiences through talent-led storytelling.

Partnership At A Glance:

• Creative Ideation, Strategy & Production

• Talent Sourcing, Contracting, Management & Amplification

• Custom Photography & Videography with O&O Usage Rights for Loewe

• Cross-Channel Promotion via Coveteur’s Site, Social & Newsletter

• Paid Social Distribution with Custom Targeting Tactics

Partnership Highlights:

• Overdelivery in total campaign impressions by +300%

• Above-benchmark CTR, driving direct traffic to shop on loewe.com

• 1.5MM+ added value earned media impressions

Discover the collaboration here.

Photo credit: Cristine Jane for Coveteur.

First-to-market content series created by Coveteur exclusively for Meet Boston.

Partnership Objective: Generate interest and consideration for Boston as a go-to travel destination among three target audiences: Gen Z (for friend trips or romantic getaways), Millennial parents (with kids ages 3-12) and Gen X empty nesters (traveling solo, with partners, or their adult children). Leveraging Coveteur’s editorial expertise and in-house talent network, we tapped three influencers from each target demographic to share their personal experience and favorite things to do, see and explore in Boston, kicking off the launch of Coveteur’s newest editorial series, The Covetourist.

Partnership At A Glance:

• Creative Ideation, Strategy & Production

• Talent Sourcing, Contracting, Management & Amplification

• Talent-Shot Photos with O&O Usage Rights for Meet Boston

• Cross-Channel Promotion via Coveteur’s Site, Social & Newsletter

• Paid Social Distribution with Custom Targeting Tactics (3x Demographic Segments)

Discover the series here, here & here.

Photo credit: Self-shot by Dylana Suarez for Coveteur.

Limited edition product collection created by Coveteur for Amazon’s The Drop. Coveteur was first ever collaboration that The Drop launched with a digital media brand.

Partnership Objective: Drive awareness and sales for the Coveteur x The Drop limited edition collection of nine trend-forward wardrobe staples. While Amazon led all production, Coveteur was responsible for all creative inspiration, product design and styling, custom-shot photography, influencer amplification, and cross-channel promotion.

Partnership At A Glance:

• Creative Ideation & Strategy

• Product Design & Styling

• Go-to-Market Promotion & Launch Planning

• Influencer Sourcing, Contracting, Management & Amplification

• Custom Photography with O&O Usage Rights for Amazon

• Extensive Cross-Channel Amplification via Coveteur’s Site, Social & Newsletter

Partnership Highlights:

• First ever collaboration between The Drop & a digital media brand

• Generated over $500K+ in sales within 36 hours

• Highest performing Amazon Live video to promote collection on day of launch (over 10K viewers)

Discover the collaboration on Amazon here and on Coveteur here.

Photo credit: Andy Jackson for Coveteur.

To kick off the 2020 awards season, W editor in chief Sara Moonves, along with W editor at large Lynn Hirshberg, and Youtube’s Derek Blasberg, hosted W’s annual Best Performances Party – a toast to the year’s biggest stars in Hollywood – on the penthouse terrace of the iconic Chateau Marmont hotel in Los Angeles. The A-list event drew the likes of Adam Driver, Leonardo DiCaprio, Laura Dern, Chris Evans, Quentin Tarantino, Joaquin Phoenix, Cynthia Erivo, Awkwafina, Natasha Lyonne, LaKeith Stanfield, and more.

Read more about the event here, and see the full Best Performances portfolio in W, here.

Press: Hollywood Reporter, People, JustJared.

Photos courtesy: BFA Images

To celebrate its 25th anniversary, Surface teamed up with architect David Rockwell and renowned design firm 2x4 to create The Diner, an award-winning installation that took place during the 2018 Salone del Mobile design and furniture fair in Milan. The fully operational pop-up restaurant immersed visitors in a coast-to-coast journey through the United States, riffing on aesthetic ideas from around the country, with a modern twist. A celebration of contemporary American design, The Diner was a democratic space where strangers became a community.

Over the course of seven days, The Diner welcomed guests from the international art & design community and locals alike, for breakfast, lunch, dinner, and late-night drinks and bites. Nightly programming included music sets by DJ Peter Adjaye (Music for Architecture), DJ Zen Freeman, and local Italian DJ Sol Begino.

The one week pop-up drew 25,000+ guests, garnered over 3 million media impressions, and won the prestigious Milan Design Award for Best Engagement. Later that year, The Diner also won the Frame Award for Best Trade-Fair Stand of the Year.

Read more about The Diner here.

Select Press: Dezeen, Elle Decor, The PR Net

Photos: Michele de Candia for Surface Media

During Art Basel Miami Beach 2019, W and Surface partnered with the ICA Miami on its Annual Artist’s Dinner. The intimate event took place at Kris & Maky Hinson’s private waterfront home in North Miami Beach, and was co-hosted by W’s Sara Moonves, Surface’s Diane Solway, the ICA’s Alex Gartenfeld, and Chrome Hearts’ Laurie Lynn Stark. Guests included Bottega Veneta’s Daniel Lee, artist Sterling Ruby, Lenny Kravitz, Michèle Lamy, Luka Sabbat, Derek Blasberg, Craig Robins of the Miami Design District, and more.

Read more about the star-studded dinner here.

Photos courtesy: BFA Images

For Art Basel Miami Beach 2018, Surface hosted the Surface x EMP Experience alongside renowned chef Daniel Humm and his team from Eleven Madison Park, at a private home on Indian Creek in Miami Beach. The two-day, invite-only activation served as a reimagination of the three Michelin-starred restaurant as an exclusive pop-up, and welcomed nearly 400 guests, who gathered in celebration of Humm’s cover feature in Surface’s 2018 Art Issue.

The experience consisted of leisurely afternoons in the waterfront backyard and sunken living room, with lively music, specialty cocktails and a “summertime-inspired” menu created by Humm and his team specifically for the event. In the evenings, select VIPs were invited to the second-floor terrace for a private, seated dinner featuring a four-course tasting menu of EMP’s signature dishes.

Read more & see images from the pop-up experience here.

Photos courtesy: Getty Images

The Surface Travel Awards was a three-time annual program that ran consecutively from 2017 to 2019. The awards program served as a tribute to the best paces, places, and faces in travel and design – showcasing those who are shaping the world around us: environmentally, aesthetically, and technologically.

Working closely with Surface’s travel editor Nate Storey and the Surface in-house design team, Emily helped launch the program from its inception. Serving as the program’s project manager, Emily owned the development of all marketing materials (inclusive of the program’s microsite, sales deck, digital & print advertising, and social assets), the program’s promotional strategy, and execution of its corresponding events (juror deliberations and awards party).

Surface celebrated the winners of the 2017 awards with an intimate cocktail party hosted by Solange Knowles, at Hotel Americano’s ‘La Piscine’ rooftop space.

Highlights of the program, and the 2019 winners can be viewed here.

Photos courtesy: Getty Images // Video courtesy: Jasdeep Kang

‘Design Dialogues’ is a signature talk series by Surface Magazine. First launched in 2013, the program boasts a roster of international designers, artists, executives, critics, and thinkers. Moderated by a Surface editor or a special guest, each discussion features two or more leading creatives in a thought-provoking conversation about topics across the worlds of art, architecture, design, and travel.

During her time at Surface, Emily managed and produced the 15 most recent iterations of the program, including:

Cynthia Rowley x Shaun Osher at 42 Crosby, in partnership with CORE

Thom Browne x Alina Cho at Dover Street Market

Danny Meyer x Paula Scher at MoMA Design Store

Bob Greenberg x Kinjil Mathur x Vimla Black Gupta at R/GA

Todd Bracher x Doug Menuez at Neuehouse, in partnership with Leica Camera

And more, here.

Photos courtesy: Getty Images