/
1
2
3
4
5
6
7
·
·
·
·
·
·
·
EMILY GREENE
Brand Strategy | Experiential Marketing | Creative Production
Love On The Line by Resy was a 360-degree brand campaign that blurred the line between front and back of house, and came to life through personalized storytelling of 14 unique Resy restaurant, bar and wine partners from across the country. The campaign came to life through two pop-ups in NYC and CHI, inclusive of an intimate 25-seat dining experience (built entirely from the ground up, featuring rotating menus from various restaurants in each seating), which allowed diners to witness the magic behind the line, firsthand. To extend the campaign’s beyond experiential, Resy also launched a new social video content series, an out-of-home wheat-pasting takeover in NYC, LA and Miami, strategic influencer content partnerships, and extensive O&O marketing across editorial, email, in-app and on-site integrations, to maximize reach, engagement and impact. Branding: Polonsky & Friends; Event Production: Shiraz Creative; Content Production: See Me Creative; Photo Credit: Tess Mayer